Friday, July 24, 2009

Inside the Brand of Nike

Tonight CNBC will air the feature "Swoosh! Inside Nike," an unprecedented look inside the shoe giant's $16 billion empire.

Nike is the largest athletic shoe and apparel company in the world and arguably the most successful marketing machine in history.

The show airs at 9:00 tonight (July 24) on the cable news network. It will give a rare look inside Nike through the eyes of some of the biggest names in sports, including Michael Jordan, Tiger Woods, LeBron James and more.

The feature also airs at 1:00 am Saturday (July 25) and again at 10 p.m. Aug. 6.

Learn more at

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