A new series of public service announcement billboards in New Zealand are a bloody mess.
The outdoor campaign encourages drivers to be mindful of road conditions, particularly when it's raining. That's when these large, otherwise unremarkable portraits begin to bleed.
Um, isn't an eye-catching roadside billboard encouraging driver safety a bit self-defeatist?
The frightening message was created by Auckland, New Zealand based Colenso BBDO, who have an innovative portfolio of creative outdoor advertising.
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