Friday, October 2, 2009

Chicago Olympic bid logo shines

Modern Olympic Games are an enormous spectacle. Opening ceremonies are watched by millions and cost as much to produce. Currently a handful of cities are competing as finalists for the honor of hosting the games in 2016: Chicago, Madrid, Tokyo and Rio De Janeiro.

Each city creates a logo and identity for their bid. These marks are typically playful, elegant, and/or representative of the host city and nation. Beijing's logo for the 2008 Olympic Games was all of these things.

London will host the Olympic Games in 2012, and their logo has certainly left a lot of people scratching their heads. You have to wonder whether all of London spent the night in a strobing discotheque. The neon graphic seems better suited for a t-shirt at Hot Topic than for one of the world's largest sporting events.

Madrid's logo for their 2016 bid also is a bit perplexing. The digital typeface is neither playful nor elegant, and is that hand giving you the finger?

The finalized mark for Chicago's bid features a six-point star similar to those on the municipal flag of Chicago. The windy city's original torch logo was breathtaking, but the International Olympic Committee rejected it stating that cities logos "shall not contain the Olympic symbol, the Olympic motto, the Olympic flag, or any other Olympic-related imagery." Unfortunately for Chicago that included the Olympic torch.

The IOC will select the host city for the 2016 Olympics Friday, October 2.


  1. Chicago has been rejected in the first round by the IOC.

  2. Rio de Janeiro has been selected to host the 2016 Olympics, beating Madrid in the final round of voting.