When your eyes say Estrada, you've said it all

Tony Stewart is known for being a leader on the track. The NASCAR driver/owner of Stewart-Haas Racing now is leading the Tony Stewart School of Endorsements for Burger King.

Stewart inked a multi-year endorsement deal with Burger King in July.

The real star of the new campaign, however, seems to be Erik Estrada. The star of early 80's motorcycle cop sitcom CHiPS appears as a student in Tony's school and wonders why nobody will buy his Estrada sunglasses. Funny thing is, there seems to be actual demand online for the shades.

EstradaGlasses.com claims the specs are "entirely fictional and not actually for sale." You might imagine that may change, though, especially with Halloween approaching. In October 2005 Burger King produced and sold a limited number of masks of their mascot, The King.

A ripped Scott Thompson, better known as Carrot Top, also appears in the campaign. Don't expect to find his Carrot Crusher for sale anytime soon.